Frequently Asked Questions

The following is a list of frequently asked questions that will address all of your queries.
Digital marketing is online marketing, where you promote a brand to potential customers on the internet and other digital means. The marketing is done via email, social media, text & multi-media messages, and web-based advertisement.
After handling many websites, we have concluded that websites should have weekly updates. Upload a new blog post or change the content in it, even the minor updates count.
Yes. You definitely need a blog on your company’s website. The primary reason is it gets you visibility and helps you promote the product. The more qualitative blogs you update on the website, the higher will be the chances to show up in the search engine results.
The website cost depends on the type of website you are planning to build. It will vary as per your requirements, whether you want just designing, development, maintenance, or everything together. The eCommerce website development will cost relatively higher than a normal blogging website.
Yes, we do provide graphic designing services along with digital marketing services and other developmental services. Whether you want a social media post or a brand logo design, contact us.
The number of developers that you can hire for your project depends on the complexity of the project. After evaluating the project, we will allocate even a team of developers if necessary. Hence, you can hire a developer or a team for the project.
Well, the charges of the mobile app developers may vary as per the technical skill required, the experience of the resources, and the timeframe of the project.
Yes, we do provide both Android and iOS app development services. Let us know your requirements, and we will come up with the best solution for your idea. You will be able to see your on-paper idea as a real application on the app store.
When designing a website there are certain things that you need to keep in check. They are as follows: Buyer Personas, Easy to Navigate, Smooth Flow and Layout, Appealing Content, Mobile-Friendly, and Less Clutter.
The designing of the logo can take up to a month also. The reason behind that is the process of creating a logo. Conceptualization and refinement alone take up several hours, days, or even a week. After that the designing process.
Branding is important because it makes an impression on the customer and allows them to know what they can expect from you. Apart from that, branding helps you to stand out in the competition and clarifies why you are better than others.
If you want to be a successful brand name in the market, you need to show what you offer and how buying your services or products will benefit the customers. In short, create a distinctive personality of your brand in the market.
Through digital marketing, you get to have two-way communication with your potential customer. You can measure their reaction and expectations. It helps you to foster customer relationships, gets better opportunities, and leads that can convert. Ultimately, you will have immense business growth.
The digital marketing agency provides services that help you get noticed on the search engine and the entire internet. The services include Search Engine Optimization, Social Media Marketing, Local SEO, Search Engine Marketing, Content Marketing, PPC, and Online Reputation Management.
To choose a good and reliable digital marketing agency, you must go through their portfolio, client feedback, team members, social media profile, and reviews on other platforms such as Google, Clutch.co, GoodFirms, etc.
It is always worth hiring a digital marketing agency. It will help you in building the unbreakable online presence through their resources and gets you leads from the internet. It won’t take time for your business to turn into a brand name.
A digital marketer should know how to analyze data and then use it to get leads. he/she should have an upper hand on SEO, content creation, CRM, Social Media marketing, communication skills, and basic designing skills as well.
SEO – Search Engine Optimization. The name itself speaks a lot. SEO is the process that helps a website to rank higher on the search engine and get noticed by potential customers. In short, opting for SEO services will optimize your website to rank higher in any search engine.
Yes, it is. SEO helps you be visible in the first place in the SERP, with which you can get higher clicks and organic traffic on your website. The more you are noticeable, the higher are your chances to get leads and boost the business revenue.
Keywords are the phrases that are entered in the search bar of the search engine to get the relevant results. They are the search terms that a website owner can target to list higher among the websites listed on the search engine result page.
On-page SEO is a practice where the web pages are optimized with keywords to rank on the SERP. The on-page SEO activities include optimizing title tags and meta descriptions with specific keywords to rank higher.
SEO can help your business get traffic, positive user experience, lead generation, high authority website, valuable brand recognition, higher engagement, and conversion rates. To be precise, SEO can take your business to new heights in your industry.
Local search marketing (also known as Local SEO) is a type of marketing where you can promote your business in the local market. Whenever a resident or person searches for a business, service, or product locally available on the internet, he/she will see your name among the results in the search engine.
Local SEO as its name suggests optimizes your website or business for the local search. The regular website SEO optimizes for the national or global level traffic. However, the Local SEO will target getting traffic from the specified location and connect you with the searcher in that area.
You cannot force Google to display business results. However, you can optimize your website or business page to be shown in the results on SERP. The very first step is to set up the Google My Business page and optimize it with business-relevant keywords.
Every type of business can use Local SEO services to rank higher for the local searches in your industry. No matter if you are a service provider or a product seller, Local SEO is for all.
If you don’t have a physical address in another city and still want to rank in the local search of that location, you can use the optimized keyword along with the city name on the web pages. You can also get yourself listed on the local business listings.
Search engine marketing is a better way of appearing in front of customers at the right time and in the right place. It increases the visibility of the brand or the website on the search engine by running ad campaigns on search engine result pages.
Search engine marketing helps you to select the business-specific keyword and optimize your website for that. You can get high visibility, traffic, and leads for having business growth in no time.
Cuneiform has aced in the search engine marketing sector by serving more than 100 clients in the last decade. All of our customers have seen an immense boost in visibility, traffic, and lead generation as well. We have housed a team of expert search engine marketers to get you the desired results.
When you are evaluating an SEM agency, look at its portfolio and client feedback. See if they have a creative design team, search engine marketers, and copywriters to make the campaign engaging, effective, and result-driven. You can also ask about the goal-based marketing and advertising approach.
The technical SEO makes sure that the website is up-to-date with the current technical requirements of the search engine. Which will result in higher ranking and visibility on the SERP. The technical SEO services include checking websites for crawling, indexing, rendering, and website architecture.
Technical SEO optimizes your website and server to meet the requirements of search engines and allows search engine spiders to crawl and index your website. It will help in improving the organic traffic of your website.
The steps we follow to do the technical SEO are all as per the search engine guidelines and algorithm updates. After analyzing the project, we will send you a technical SEO audit and then will make a strategy to improve your website’s technical SEO.
You can hire a technical SEO service provider to do the audit for you. If you want to do that on your own, you can crawl your website to identify issues, improve site speed, do the on-page SEO audit, etc.
When you are developing an SEO strategy you have to keep in mind the keywords, analyze the first page of search engine results, optimize for search intent, focus on content design and structure.
ECommerce marketing is a part of digital marketing and will help your eCommerce business grow better. We will help you find the relevant keyword, run the ad and email campaigns, and do social media marketing to attract customers.
The different types of eCommerce marketing include PPC, SEO, SEM, SMM, affiliate marketing, local SEO, brand building, and much more. The tactics are the same as digital marketing but it will be done for your products.
The role of marketing in running an eCommerce store is to get higher sales and revenue. ECommerce marketing helps in selling products online through search engines or social media platforms.
To increase the sales of your eCommerce store, you must go for PPC, email campaigns, building a strong sales funnel, making your checkout process simpler, showcase your product on various platforms, and build your brand.
With digitalization, almost everyone does shopping online. Even if your brick-and-mortar store is running well, what’s wrong with earning more through an eCommerce store? It will help you expand your business to another level, boost sales, and can make you an industry leader.
When you opt for social media marketing services, you will get a strategy to build a brand on social media platforms, get leads, increase sales, and drive traffic to the website.
The social media service works to create brand awareness, engage with existing customers, get new ones, build targeted followings, and much more.
The biggest benefit of social media marketing is it helps you build a recognizable brand. Along with that, it allows you to communicate and build relationships with customers & consumers directly and understand their expectations.
The budget of social media marketing is purely based on the type of result you want. As for the recommendation, you can keep the minimum budget of $350 for SMM. You can also hire social media marketing services to see the desired results without spending over the limit.
Not every company offers perfect social media marketing plans. SMM isn’t only about running ads on social media, it is also about creating an engaging copy and graphical post that can convert. Not every company can provide that!
Content marketing is the marketing strategy to attract, engage, and retain visitors or customers on the webpage or website. It includes content creation, sharing, and promotion on other platforms or authoritative websites to get the traffic and sell the services/products.
While doing content marketing, you will be uploading blogs and articles related to your industry providing quality and valuable information. This can help you gain the trust of customers, build brand authority, and generate leads over time (which will eventually convert into your customers).
Your business should create content that revolves around your industry/niche, the services or products you offer, and information that addresses the pain points of customers & resolves them.
Through content marketing, you won’t only get traffic but will also be able to secure converting leads. And above all, you will have trust, loyalty, and respect built among the customers.
If you are planning to dive into content marketing be clear with the targeted audience, and where you will be posting your content. Create content that will add value to your website and give the same to the visitor. You can plan a content calendar, do the guest blogging, and always choose quality over quantity.
Online reputation management involves managing the reputation of your brand or online business on the internet. It looks after the opinion of the public about your business or brand and creates a strategy to improve or maintain them.
Online reputation management will regularly monitor and handle the reputation or image of your business on the internet. With the perfect ORM, you can avoid the loss of potential customers or leads.
There are many ways to maintain a good online reputation. Some of them include being transparent about the services or products you offer, responding to every review, collecting reviews from most of your clients, and having provided security to the customer.
Hire an online reputation management team to improve your online reputation. Several other ways to do it are monitoring the reviews, working with influencers to get the positive review, track and understanding the competitors’ reputation strategy.
If you have got a negative review on the internet, you cannot directly delete it. It can either be done by the person who posted it or you can flag the review as inappropriate. Once you do that it might take from 5 days to 20 days to get the review deleted.
The link-building activities help your website to get the link that links back to your website and give the search engine an idea that your content is worth citing.
You can earn backlinks with link-building techniques like guest posting, forums and blog post comments, social media, resource links from trusted sites, testimonials, etc.
To earn a backlink from an authoritative website the best practice is guest posting or link exchange. You can pitch them with great content ideas or links that will add value to the webpage or the website.
The link-building services help you in getting quality backlinks to your website. It can be done through guest posting, broken link approach, manual outreach, and much more with the help of an SEO expert or consultant.
There are numerous benefits of link building like getting traffic, having credibility, standing out as an authority, relationship building in the industry, ranking higher on SERP, lead generation, and many more.
Ppc advertising, i.e., pay-per-click advertising. It is as its name suggests you only pay when your ad is clicked on. It is preferable to go for this method of advertising, as you don’t pay just to display your ad, right?
With the PPC model, you can advertise on search engine result pages and social media platforms like Facebook, Instagram, and Twitter.
Yes, people do click on the PPC ads if that is relevant to what they are looking for! Hence, the key is to run the PPC ad on the relevant keywords only.
Advertising with the PPC model, i.e., pay-per-click is beneficial to you monetarily as well as traffic-wise. You will have to pay only when your ad is clicked on and furthermore you can rank at the first position for your desired keyword.
Every type of business can advertise online. Whether you are a service provider, product seller, or news magazine, you can run PPC ads on search engines and social media platforms as well.
Amazon marketing services are to drive demand for your brand’s product. It can be done through keyword research, related products, or shopper interests and intents. PPC is also included in AMS (Amazon Marketing Services).
Amazon SEO is an ongoing process. To constantly rank on the product pages, you will need to do Amazon SEO regularly. Once you start doing the activities, you will be able to see the improvement within a week.
To improve your Amazon SEO game, you need to optimize for keywords, manage your reviews, optimize your title, and description. For the best results, you should hire an Amazon SEO expert to see the results.
You can optimize your product on Amazon by adding relevant titles, proper descriptions, adding product categories, emphasizing key features of a product, registering your brand, and optimizing product images.
Amazon gives the seller rank between 1 to 1 million (or more if required). If you are between rank #1 to 3 that means you have the highest number of sales.
The Shopify SEO service means getting the SEO strategy that is more suitable for the Shopify websites. Although the Shopify website has incredibly useful SEO things, it also has SEO issues like creating duplicate content. Hence, the need for Shopify SEO services.
No, Shopify is not naturally bad for SEO. Some websites face SEO issues, but if you study them intricately, you will have a solution in no time and can also avoid them.
The cost of Shopify SEO depends on the company, usually, it is between $1,000 to $10,000 or more per month. You can check out our pricing to get the details perfectly.
When making a website with Shopify, you can be relieved about the basic SEO things or you can say the foundational ones. It allows you to optimize meta tags, titles, and descriptions of web pages.
To start selling your product online, first, you will need to get the eCommerce website ready, and then you will need to do SEO for brand awareness and marketing purposes. After that in no time, you will have an online business making higher sales.
Just let us know your requirements and select the package that suits your needs. We have a team of in-house content writers that will start working right away.
SEO – search engine optimization in content writing is about adding the keywords and relevant information to the topic given. It isn’t just about placing keywords in the content but describing the search intent in it.
As soon as you choose us to fulfill your content writing needs. Our experienced content writers will start the research on the topic/field, then will create an outline as per your instruction or requirement described. After the approval from our content head and you, they will start drafting the article. You will receive the content once the proofreading and reviewing are done from our end. Then, you can review and send your remarks.
Our team of content writers is skilled in every type of write-up. We provide writing services for blogs, articles, press releases, copywriting, white papers, and much more.
The web development services include UI/UX of the website, testing, maintenance, development, cybersecurity, and consultancy. However, the services can be customized as per your requirements.
The web development services themselves are in demand. When we talk about in-demand frameworks for web development these are names that pop up: Angular, Laravel, WordPress, Ruby on Rails, Django, Vue.js, Express.js, Asp.NET Core, Asp.NET MVC, and Svelte.
There are many website hosting providers available. But you should go for the one that is genuine and offers the best services, to name a few: Hostinger, Bluehost, Dreamhost, GoDaddy, WordPress, Wix, and Google Cloud Hosting.
The website development takes up to 2 to 4 months to get completely ready, with no flawless in its front-end and back-end development.
No, we don’t just develop WordPress websites, we help you get the website developed on the Laravel framework as well. No matter whether you are looking for an eCommerce website or a normal one, we got you covered.
From the viewpoint of learning, yes it is a bit difficult. And in terms of developing a WordPress website, it depends on the skills of developers. We have the best in-house team of WP developers with a firm grip on development for years.
Yes. Undoubtedly. WordPress development is as much in demand as the Laravel framework for developing a website. The easy-to-use features and low-maintenance cost have drawn many business owners to get a WordPress website developed.
To speed up your WordPress website, you need to optimize the images, enable caching, go mobile-friendly, update plugins, minimize the HTML, CSS, and other files, clean your database, and hire a WP developer to do the task.
The very first answer is SEO-friendly. Yes, WordPress is SEO-friendly. The components of it help you build a website that will rank on Goggle easily. The codes are perfectly made for indexing the page.
Yes, definitely. Professional web developers also use WordPress. Although making a website on WP is easy, there are many factors that a web developer can only take care of!
Laravel development is a website development framework that helps you in building high-quality websites with modular programming and easy coding. It is an open-source PHP framework that has gained popularity in recent times.
You can even build an eCommerce website with the Laravel framework. It has tools that allow you to conceptualize design, develop, run, test, and do the maintenance of the website and the web app.
If you want to get have a small-scale Laravel web application developed it might take a couple of weeks. The time needed for the development of Laravel applications depends on the developer’s skill and the complexity of the project.
The major advantage of Laravel among other PHP frameworks is its security. It uses a Bcrypt hashing algorithm that never saves passwords to the database. It has user authentication and restricted access features that are easy to use.
Laravel is the best framework among others because of its three best qualities: high-level security, flexibility, and best performance provider.
When you are getting an eCommerce website built, many things need to be checked and rechecked before the final launch. It takes a minimum of 14-weeks to develop an eCommerce website.
Yes. All our eCommerce websites are enhanced for mobile performance. We have seen the trend shift in devices using the internet, hence all your website development focus on mobile-friendliness as well.
Since our inception, we have worked with multiple clients on building their eCommerce store. We have successfully completed 10+ eCommerce website development.
While building an eCommerce store, we make sure to optimize the images, minimize the HTML, CSS, and JS files, clean up data from the database, add alt text to the images, and even remove the duplicate content. We keep in mind, the technical SEO to create a website eCommerce store for your business.
The scalability of your eCommerce store depends on the framework it is developed in. Stay at ease, we use the best framework to build your eCommerce store hence it is scalable and will grow with your business.
The mobile app development services help you build your own or business’ app. The service includes everything from end-to-end development, UI/UX designing, testing, and launching on the app store.
The mobile app development takes at least 3 to 4 months and considers 2 to 3 weeks for launching the app in the app store. This is the minimum timeframe and the actual time will be based on the complexity of the project.
For the mobile app development charges, a developer’s charges will vary as per the technical skills required, the timeframe of the project, and the experience of the resources.
When you choose us to build an app for your business we consider each step of the app development: ideation, planning, designing, development, testing, launching, and maintenance.
The LAMP stack only allows developers to code and launch on Linux OS only. But, the MEAN stack doesn’t have any OS listed. Hence, the users can develop and deploy on any operating system that supports Node.js.
Yes, you can have your own iOS app. However, you will need an iOS app developer that can help you build an iOS app as per your requirements.
The development cost of an iOS app varies as per the project specification, technical skills required, and timeframe of the project.
Yes, it has! The mobile industry is growing and people are using smartphones most of their day. People prefer Apple products because of their security and easy-to-use interface. If you build an iOS app for your audience, you are most likely to get loyal customers and more leads.
The iOS app development is written in many languages like C++, C, Objective-C, Assembly, and Swift. The most in-demand and popular language in iOS app development services is the Swift language.
The company with higher experience and professionals with perfect skillsets is the best company for iOS application development. Cuneiform has experience in building an iOS app for businesses for over a decade. We also have a team of expert iOS developers doing the coding, designing, and testing of the app.
If you are planning to get your android app developed, the basic requirement will be information. Provide us information about your business, the vision of the application, your ideation, and expectations.
The latest Android version is OS 11 (Red Velvet Cake) and we provide app development on that version as well as Android OS 10, 9, and even 8.
No Java is not necessary for Android app development, but it is preferable. It is also 100% supported by Google for Android app development.
We can develop all three types of mobile apps: Native, Hybrid, and Web-app. Let us know your requirements to discuss the project and start working on it.
No, developing an Android mobile app in one month is nearly impossible. It takes around 2 months to develop a small version application and 3 to 4 months for medium-sized ones.
The designing services include logo designing, social media post designing, eCommerce web designing, email designing, blog post designing, and display banners.
With top-notch web design services, you can make a better first impression, keep up with the competition, improve search engine rankings, boost revenue, customer retention, and much more.
Yes, your website will run on tablets and smartphones, and that too very smoothly. Our expert web designers make sure that the UI/UX of the website is mobile-friendly.
Not bragging about ourselves, but after spending a decade in this industry, we have got a better grip on designing. Our web designer team has experienced the highs and lows of the industry, knows the
All-in-all completely developing a new website will take 2 to 4 months, only designing the website takes up to somewhere 6 weeks.
Web designing is used in eCommerce to create an appealing online store. ECommerce stores should be made with the right choice of colors, fonts, images, words, and graphics. It will attract customers to scroll more and they might even end up buying something from your website.
Web design is the design or outlook of the website that can be seen on the internet. It refers to the user interface and experience part of website development. It is as important as the right coding of the website.
The key to handling an eCommerce website hassle-free is to get the best web design for it. Make the website clutter-free, simplify the menu, make it SEO-friendly, shorten the checkout process, etc.
The UI/UX design cost varies as per the design requirements. Whether that is visual, interaction, or interface layout/design.
The great and best UI/UX can get you customer satisfaction, and a low bounce rate on the website. When visitors scroll more on the website, they are most likely to interact or buy something from your website.
The branding services include setting the brand voice, logo designing, brand messaging, positioning, and social media branding. With these services, you are bound to be a brand in your industry.

A branding agency will look into your business, its niche, your current position, target audience, and product USPs. Then, considering everything, an agency will form a strategy to promote your brand and achieve the expected goals.

Branding is the most important thing when you are running a business. It leaves a memory of your business in the customer’s mind, and he/she will think of you when deciding to buy a product. Branding helps you stand out in the competition, clarifying your goals and offers.
Logos, also known as brandmarks can be used for conveying the message or thing you do graphically, especially when your name is too long. It is also a point of identification of the business in the market.
You are the one who will own the rights to the design. Although the designer will design the logo or the graphic, as soon as the monetary transaction is made the rights are transferred to you.
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