The process or practice of marketing a business with the help of paid advertisements that frequently appears on the search engine is called SEM or search engine marketing. Over 75,000 searches are made on Google every second but only a handful are said to be organic. Keywords that users of services such as Google and Bing use to look up a certain set of products or services are being bid on by the advertisers. This gives them the opportunity to display their ads alongside the search that was made by the user. Being placed at the top of the search results can be difficult and that is why every business with a good strategy now involves SEM in its plans. SEM is a digital marketing method that mainly focuses on improving the brand visibility in search engines, through pay-per-click (PPC) advertising. Nonetheless, some intense marketing hacks must be followed to reach the top position in the search engine within the budget. To know more about why SEM is important? Keep reading.
Why Bids Are Important?
Imagine your SEM campaigns working with your budget in place but you still don’t see any of your ads on the targeted pages. This could the major reason for you to get kicked out by your competitors. To avoid all the hassle make sure you track your competitors’ strategies. This can help you improve your keywords or even find new keywords. Google Ads is one of the most popular bidding systems in the world. Basically business owners bid on a specific word on Google Ads. Doing so can greater promote your company’s ad in good search engine. Competitor research is an amazing way to stay on top of any market standards that can affect your SEM campaigns. The Advertising research tool is a great way to analyze your competitors’ keywords. Make sure you find a time of the day where your campaigns were getting maximum interactions and increase your bids accordingly. By creating an ad schedule you are not only ensuring the clients that you will attend their calls during open hours but also help improve the visibility of the ads and the quality of the leads. It is also advised to use keywords that trigger the competitors keywords. This will secure your exposure on those keywords and also converted your competitors clients into your clients.[How To Optimize Your Anchor Text Strategy For SEO]
Use SEM And SEO Together
Around 41% of the marketers worldwide say they get highest ROI from SEO. By 2019, organic search results were generating 65% of website traffic. Therefore using SEO and SEM together can be ideal. Combining insights and tricks from both SEO and SEM can greatly develop your ads visibility and sales. The algorithms are constantly changing therefore using both of them together can work wonders. When used together they help boost your ad strategies and also help improve the brand exposure. Get your business name approved to appear in the searches in order to build your brand awareness and trust. Appearing both on organic searches and on paid results can create more awareness and improves your business’s reputation. It is said that organic results only get up to 60% of the clicks whereas both organic and paid results attract 92% of the clicks. When people notice two brands with the same products they most likely choose the one that they are familiar with.[Google Ads: What Are Google Ads And Which Are Their Types?]
Update Your Keywords
Make sure you search strings that are leading people to click on your ads. The words that trigger your ads to be shown can be identified this way. Make sure you note down all the negative words such as “low cost”. This method greatly prevents showing ads to less relevant searchers. Attractive ads that get more clicks require an understanding of your target audience. Therefore make sure your SEM strategies include keywords that reflect the user’s search intent and the user’s buying journey. According to Google ad campaigns, your ads are not shown to users if they are not relevant to their search, even if you bid on them. Various tools can be used to organize the keywords that you collect from multiple sources. This helps you maintain a clean keyword record. Keep in mind that you don’t always have to use the biggest and fanciest words as your keywords. You are not the customer and therefore choosing words that are search-friendly is crucial. Use keywords that speak to the potential consumers with the help of research. Find out about the sort of interaction that is successful with them and what grabs their attention enough to click. Otherwise, you are choosing words and sentences that are not going to satisfy any of the users.
Location and Thank You Pages Are Important As Well
A good landing page can increase sales by 30-35%. Make sure you add the phone number in the header with an offer or call to action (CTA). For example, free delivery, buy one get one free, etc. These kinds of offers and attractions tend to increase your leads. Also, make sure to improve your ‘thank you’ page. After placing an order or visiting your ad make sure you have an attractive thank you page. This is a perfect opportunity to build your relationship with your customers and even provide them with extra offers for their next visit. 88% of the consumers say they trust online reviews of the product so sometimes you can also ask the consumers to share your company on other social media platforms. By doing so you not only gain exposure but gain a lot of credibility. After the global pandemic, “where to buy” and “near me” queries grew by over 200% between 2018-2019. Even local businesses now can gain visibility by adding their location in their ads. Keywords with a long tail are said to have fewer competitors comparatively.
Stay With The Trend
The most important part of any ad strategy is to always make sure that your ad copy is relevant to your audience. With the pandemic and everything, it is highly important, that you give what is asked to improve your business sales. Your ad copies are the ones that tell the customers that your business is still running and is ready to accept new clients. Therefore make sure you are on-trend and open with your ads. Using ads that have the current headlines on them has been said to increase sales as well. Note down where and when the people are moving by using foot traffic data to keep your campaign up to date. For example, COVID-19 has kept people from going out to dinner/bars. Therefore less bar traffic is equal to less likely people will drink and drive. This helps you make decisions on whether to keep your DUI Law Firm campaigns running or to invest money elsewhere. In 2019, almost 30% of website traffic worldwide was generated through online search engines. Foot traffic data may give you an overall insight into when your ad gets lesser clicks or views. Google’s keyword planner tool helps in determine the perfect keyword that is used to find your business online in the search engine. With these keywords you can make your ads visibility grow tremendously.
Around 81% of the people search for the product online before purchasing. SEM is a very important and efficient tool that can be used to channel traffic to websites and build up a business online. Some of the profitable strategies include investing in good search engine marketing. Make sure you find ways to optimize your ads for better results. Now to answer the question. Why SEM is important?. SEM is important because SEM campaigns work. SEM seeks to promote websites by increasing their visibility through search engine result pages. It can generate online leads and can also provide informational and educational contents. With a little budget, you can reap great rewards with the help of SEM. So keep track of your campaign and have a great business.