Everybody wants their business profitable, presence on social media is needed for it. If you want to maximize your brand reach on social media and engage people that are interested in your product or service or any other social media goals you have, you just need to understand social media and the best platforms for your social media strategies.
Just spending a few hours a week on social media with the right strategy can increase the traffic on your site and improve ranking on the search engines that will eventually help you generate qualifiable leads.
As there are many social media channels to choose from, it becomes difficult to create a choose the best platform for your social media strategies.
It might seem overwhelming because of so many options, for example, which platform is better for branding? Or which platform is more suitable for lead generation?
There are many social media sites but Facebook, Instagram, LinkedIn, WhatsApp, youtube and twitter are currently most popular and joining their ranks are Reddit and Tiktok which are huge in terms of the number of users. Still, it is important to note that it is not significant how big social media sites are.
A good strategy will be first to look for data insights on each social platform.
You need to analyze the demography data, industry figures related to content on that site and figure out on which platform your target audience and your competitors are on. Not to mention your choice should also be suitable for your brand image.
To do a proper analysis either you could go manually through each social media sites or you can use professional social media listening channels that can help you analyze any type of data that is relevant to your marketing goals.
1. FACEBOOK
More than two billion users are currently active on Facebook, which is currently one of the most popular social networks in the world. As long as you have access to the internet, you can be sure that you’d find them on Facebook.
It simply means that most of your customers on your list would be on Facebook. Hence, it is hands down the most important social media site for business on the internet.
As Facebook has such broad demography, it can be your best platform for social media strategy if you use it as a branding platform, customer engagement and even leads generation. Share images of your office and staff, post about the activities you do can create a community out of your customer base.
Posting video is currently the most effective way of reaching people followed by photos. You can use videos and photos to increase your reach and attract more people to your page. Later when you have a large number of followers you can engage them with questions and contests. It is also a good platform to share new content that you have on your site.
It is important to note that 94% of people on Facebook users access it via phone.
2. YOUTUBE
YouTube has more than 1.9 billion active users that generate and watch a billion hours of videos every day. You can use it to showcase your product or service reviews, create instructional videos that can help you educate part of your market. If you are into services or products related to training or education this is one of the best platforms out there.
3. WHATSAPP
With 1.5 billion users it is an amazing application that can help your business in many different ways including conducting actual business. It is an amazing tool for any size of the business. For example, a local fish vendor takes the numbers of all his customers and puts them in a WhatsApp group.
Every day he posts rates of fishes and advertises a fresh lot of fishes that they might be interested in.
It works so great that he usually is sold out before the clock strikes 12 in the afternoon. Hence it is a great tool to communicate with your customers and create a strong loyal customer base.
It provides a WhatsApp business app for medium business and for large businesses it provides WhatsApp business API which can be integrated into your applications for different purposes like sending reminders and offers.
4. TWITTER
With 330+ users twitter is the new 1800 number for customer service. Today 80% of customer service requests are sent through twitter alone. Also, it is the best platform for your social strategies where you can find the news about things happening right now.
It limits the words that you can post but you can always share links and images as well. Again to leverage twitter you need to build an audience that is into what you are selling.
5. INSTAGRAM
More than a billion people use this platform. You will find younger demography using this platform. You will also find many businesses advertising and running branding campaigns on the platform. It relies on sharing short videos and IG tv for longer videos, you can also share images on it.
You can take advantage of its inbuilt analytic tools to improve your performance on this site.
6. LINKEDIN
LinkedIn is a very specific platform for B2B and the hiring business. With 303 million users, you will find most professionals listed there. Network with these businesses. So if your business is conducted as a B2B this is the best platform for your social media strategies.
“IN THE END OUR OPINION IS THAT, IT IS IMPORTANT TO LOOK AT YOUR BRAND’S TARGET AUDIENCE’S PREFERENCE. LOOK FOR HOW THEY ENGAGE ON RESPECTIVE PLATFORMS TO GRAB YOUR AUDIENCE ATTENTION.
IT DOES NOT MATTER WHAT THE SIZE OF THE SOCIAL PLATFORM IS, WHAT MATTERS IS HOW YOU CAN LEVERAGE ITS POTENTIAL”
