Quantifying the Value of Software Development in Product Innovation

Recent Post

AI & Machine Learning for Business Growth
Unlock the Power of AI & Machine Learning for Business Growth
Cloud Computing Trends 2024: Gear Up for the Future
A Glimpse into the Future: Cloud Computing Trends for 2024

Table of Contents

Subscribe to get latest updates

Irrespective of the product created, product innovation is indispensable to operations and customer satisfaction. The business will increase if the customer is satisfied with the product innovation process. A product results from software solutions that create value for organizations, employees, and clients.

The software services company is essential to producing useful, distinctive goods that satisfy customers. These businesses provide value to the company by being more than simply coding specialists; they also understand how to create a smooth, user-centric experience.

It is often difficult to determine and understand the true value of software product development as the factors are beyond just functionalities. Even if these things are necessary, it is still important to determine their worth. It’s crucial to comprehend the telltale symptoms of their achievement.

Software Development Measurement: What Is It?

A measurement conveys a particular feature of a procedure or product’s size, quantity, volume, or dimension. The titrate imputation of a software process or product feature is known as software measurement.

Software Development Metrics: What Are They?

Since software development metrics are quantitative assessments of a software project or product, they are the hardest to monitor. However, these measures also help firms understand how productive, high-quality, and efficient software is and how the software product development process works.

Key Performance Indicators of Product Innovation Measurement

The extent to which the aims and objectives of your product innovation process are met is known as product innovation performance. A few essential product performance metrics are as follows:


1. Customer contentment

One of the most important metrics for gauging the success and inventiveness of a product is this one. A high degree of client satisfaction suggests that the cutting-edge product has lived up to expectations. As a result, it promotes greater client retention and loyalty. The customer satisfaction can be measured using one of the below methods:

  • Net promoter score
  • Customer satisfaction score
  • Customer effort score

2. Revenue growth

An increase in revenue clearly indicates that the customer likes the product. If the business can generate financial impact, it is a positive and significant measuring indicator. A new and improved product often generates higher revenue, and it can be measured with the following parameters:

  • Year-on-year revenue growth
  • New product revenue

3. Market share

If any business wants to check its competitive position in the industry, it must check its market share. If the company sees an increase in its market share, it indicates that product development is a hit, and software development is as well. The biggest software development companies use the below to check their market share:

  • Share of voice
  • Market penetration rate

4. Competitive advantage

Any business that wants to gain a competitive advantage over its rivals must focus on adding unique features and innovation parameters to its product. The only way their product can set itself apart from the competitors is if the software development uses innovation management platforms to create the product. A few methods for calculating competitive advantage are:

  • Time to market
  • Innovation index

5. Profitability

Profitability is the perfect metric to understand if your product’s software development was successful. Besides, this key point also determines the health and efficiency of your product innovation, which is crucial for long-term sustainability in the market. Here is how to measure it:

  • Return on investment
  • Gross margin

6. Social Impact

Although not a necessary metric, it measures how the product and its software development impact society in general. It covers how it handles societal issues and maintains societal harmony. It is quantifiable using:

  • Social return on investment
  • Sustainability metrics

7. Agile metrics

The success of your software also depends on how well your software development team plans and makes important decisions. These things may not directly benefit you if the software will have any strategic impact. Still, they are necessary for the software improvement process that improves the overall quality of the product. Some of these metrics are:

  • Velocity
  • Lead time
  • Mean time between failures
  • Cycle time
  • open/close rates
  • Impact of code changes on software development

There are many ways to monitor these, and your team may use the most used software in business to track them. If any of the metrics mentioned above fall out of place, it is time to talk and understand the challenges faced by the team. Agile metrics may not help you find the root cause but can help find the areas that need immediate attention.

8. Security metrics

Security is one such aspect of software development that is commonly ignored. During the building phase, security analysis might be used in addition to other testing and specialist evaluations. Companies need to remember that security requirements are often rather simple. The team working on the program has to be aware of this. Here are the ways to measure:

  • Apps portion that are covered by security
  • Application block rate
  • Time needed to resolve vulnerabilities
  • Number of automated tools and tests
  • Flaw creation rate

Factors Contributing to Product Innovation Performance

Several aspects influence the performance of these new products. Some of them are listed below:

  • Relevance of customer insights
  • Quality of customer insights
  • Effectiveness of product development process
  • Efficiency of product development process
  • Collaboration of cross-functional teams
  • Alignment of cross-functional teams
  • Culture of organization
  • Leadership of organization

Steps to Calculate the Software Development Value in Product Innovation

Now that you have understood the key metrics and the factors that define those metrics, it is time to comprehend how to calculate the value. Here are some calculation steps:


1. Understand your customer

Businesses make products to meet their customers’ demands. Therefore, before starting with software development, it is necessary to understand your customers. They can be new customers or your old ones waiting to try a new product. In addition, companies should also know what customers they want to keep and which ones they are okay with letting go of.

2. Know your inputs

The next step is understanding your available resources to execute your product innovation. Divide them into technical and personnel requirements along with their unique components.

3. Understand your tolerance levels

Every business has a risk tolerance level and must be aware of it. This helps them understand to what extent they can go to innovate their product and meet their customer’s needs.

4. Relate business values and inputs

Businesses should also know how customer feedback will help form business goals, strategies, and objectives. Know if your company can gather customer feedback and prioritize product innovation.

5. Understand your team

It is your team that will create the product, so understanding them is very important. Know your team, their skillset, areas of improvement, and other parameters. This will ensure your team can create an innovative product that meets your customer’s demands.

Final Thoughts

Software development’s contribution to product innovation must be measured to fully understand its impact on a company’s expansion and success. Companies can obtain important insights into their innovation initiatives by concentrating on key performance measures such as customer satisfaction, revenue growth, market share, competitive advantage, profitability, social effect, and economic impact.

These metrics enable businesses to measure the observable benefits of software development, encourage continual improvement, and assist in making strategic decisions. In a rapidly evolving digital environment, maximizing software development’s potential is crucial to maintaining innovation and staying competitive.

By employing a comprehensive and systematic approach to evaluation, businesses can ensure that they give optimal value while maintaining their competitiveness and fully reap the advantages of their software development initiatives.

If you like the post, do share!

Scroll to Top

Contact Us


C – 102, D – 101, S. G. Business Hub, Off Gota Flyover, S. G. Highway, Vasantnagar, Ognaj, Ahmedabad, Gujarat – 380060